Fire & Vine Hospitality

Fire & Vine Hospitality is responsible for some of Seattle’s most iconic restaurants. After decades of growth, the company needed a brand refresh that streamlined its connection to their portfolio of properties and integrated loyalty program. Taking inspiration from their brand’s “Why” which is to “Revel & Celebrate Life” we developed a brand identity with a sense of camaraderie and sophistication. It’s a celebration of their trailblazing contribution to the PNW hospitality industry that has been bringing friends and family together for over 30 years.

Project Overview

Personal Impact

Led brand discovery and brand architecture to clarify positioning and unify the portfolio of properties.

Developed a cohesive brand identity system that reflects sophistication, camaraderie, and celebration.

Designed a system for their rewards program as an extension of the Fire & Vine brand

Created brand guidelines to ensure consistency across digital, print, and packaging applications.

The Oak Room

Soon to be located in the historic Benson Hotel in Downtown Portland, The Oak Room’s speakeasy vibe is a homage to the spirit of the Oregon Buckaroos that drove cattle across the Western United States. The centerpiece Logo Mark is an oval-shaped, Portland rose icon crafted to echo the decorative leather designs of western wear. Each custom-designed brand element is inspired by flourish-tooled saddles and native patterned blankets–giving the brand a layered and refined, yet warm and rugged feel.

Project Overview

Personal Impact

Conducted brand discovery to uncover the historical and cultural inspiration for the identity.

Developed the brand identity system, including logo design, typography, and illustrative elements that convey a layered, rugged elegance.

Designed print collateral that reflects the brand’s speakeasy and Western heritage.

Created brand guidelines to ensure consistency across all applications.

Directed campaigns and promotional materials to communicate the brand story and build anticipation for launch.

Marrone & Marrone >

Marrone & Marrone is a family owned and operated builder specializing in highly detailed, luxury homes in the Bay Area. After completing a full rebrand, they asked for our help in a website re-design that reflects their new look and feel. Using fresh brand elements of bold color and typography, beautiful photography and sleek animation, we created a user experience that successfully represents their personalized service and modern approach in crafting stunning, custom homes.

Project Overview

Personal Impact

Developed sitemap and wireframes to establish clear user flows and intuitive navigation.

Designed the website to reflect the elevated brand identity, using bold color, refined typography, and strong visual hierarchy.

Directed animation to add sophistication and create a modern, seamless browsing experience.

Collaborated closely with developers to ensure design intent carried through to final build.

Infinity Global>

Infinity Global is single source solution packaging company that offers it all. With decades-long relationships serving well-known luxury brands, it was important that their digital presence aligned with the same level of sophistication. Our biggest challenge was to generate beautiful images of packaging without the luxury brand names. We achieved this with simple, yet elegant props, lighting and angles to make these humble products appear elevated and aspirational. These dynamic images combined with a well formulated content strategy, timeless typography and seamless animation produced a refined user experience with a luxury goods feel.

Project Overview

Personal Impact

Defined content strategy to balance storytelling with clear communication of services and expertise.

Developed sitemap and wireframes to establish intuitive navigation and user flow.

Directed photography to capture packaging in an elevated, aspirational way without relying on brand names.

Designed animations to create a modern, seamless browsing experience.

Led website design, applying timeless typography and luxury-inspired design principles.

Partnered with developers to ensure visual and functional fidelity through launch.

Brigado

Brigado is a Seattle based hospitality consulting firm, leveraging experience, expertise, and technology for their clients. Formerly Fierro Tech, we gave them a new name inspired by the restaurant efficiency system called the “kitchen brigade” and the Portuguese word “Obrigado”. This synergy between a streamlined approach, impeccable service and welcoming nature served as the cornerstone for a brand identity that is sleek, modern, confident, yet approachable– bridging the gap between hospitality and technology.

Project Overview

Personal Impact

Conducted brand discovery to uncover positioning opportunities within the hospitality and technology sectors.

Led the naming process, developing “Brigado” to capture both efficiency and warmth.

Designed the brand identity system, balancing sleek modernity with approachable character.

Created brand guidelines to ensure consistency across print, digital, and campaign applications.

Designed the website to reflect the new identity with a clean, modern aesthetic.

Greenery Salad Co.

Greenery Co. was founded by two sisters who believe making thoughtful choices should be simple, especially when it comes to access to healthy and delicious food. This cheerfully iconic brand for the newly launched, Nashville based fast-casual restaurant embodies the unfailing charm of Southern hospitality. With their clear vision and exceptional taste in mind, we created a custom script Wordmark crowned by a hand drawn bouquet of baby salad greens, accented with soft pastels and simple patterning. All the visual elements layer together to create a classic, yet simple identity, that feels fresh and welcoming with a hint of artisanal soul.

Project Overview

Personal Impact

Led a brand discovery workshop to understand the founders’ vision and target audience.

Designed the brand identity system, including custom script wordmark and illustrative elements.

Created packaging design that reflects the brand’s charm, freshness, and artisanal quality.

Developed patterns, color palettes, and supporting visual elements to maintain cohesion across touchpoints.

Produced brand guidelines to ensure consistency in identity application across print, packaging, and environmental materials.

Kelly Cannoli

New Jersey native Kelly Wilson noticed something missing from the Seattle foodie scene – authentic cannoli. With a decade of experience in the restaurant industry and an original Sicilian recipe for the perfect cannoli, she decided to launch her business, Kelly Cannoli. Her love of this rich, ricotta-filled pastry and NYC is the heart of her business and brand identity. Catering to Big Apple transfers and those who want a true East Coast product with a playfully kitschy experience, we created a brand that felt like just that.